A ‘battle’ or a ‘journey’? Metaphors and cancer. Metaphors matter because they ‘frame’ topics in different ways, which can affect our perception of ourselves and our experiences. The ‘battle’ metaphor for cancer has become controversial because of the framing it may impose on the patient’s experience; the ‘journey’ metaphor frames the cancer experience very differently. We were particularly concerned with whether and how different metaphors may place the patient in an ‘empowered’ or a ‘disempowered’ position, and with the resulting emotional associations.
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